As a born and raised Houstonian, I grew up watching and loving the Astros. Not just for the sport, but for the camaraderie, the culture, and the spirit that always lit up the city every baseball season. I also grew up seeing the change in branding and design of the franchise and the jerseys. As one who appreciates the history of all things, I believed it was time for a revamp of my favorite sports team.

This rebrand combines the vintage color palette and memorable striped rainbow with a modern, yet retro flair. It also highlights more on Houston’s Aeronautic history and the base for our beloved team’s namesake, the ASTROnauts.

and… as a true Houston Astros fan would know, you can’t just have a rebrand of the team without also rebranding Karbach’s own Crawford Bock beer… a home run every time!