This rebrand represents the past blending with the present.

This palette represents the organic vibrancy that is already built into the bones of The Garden District. The materials and paper elements allude to an elevated, vintage aesthetic - one that was present when The Garden District was founded in 1862. The bright pops of chartreuse and honeysuckle give off a more modern, urban feel, while still complementing the natural and organic colors that The Garden District offers. The elements such as the perfume and the wallet, as well as the art deco green leaves allude to a sense of luxury that this place exudes, while also keeping it fairly clean and simple.

Through this rebrand of The Garden District, the underlying catalyst was the belief that history should only ever be respected and enhanced, never changed.